Wednesday, March 23, 2011

Brilliant Example of Video Guerilla Campaign. An Oldie But A Goodie!

Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase.

This very simple idea places Absolut vodka in the traveling consumers way on a luggage conveyor belt at an airport in Amsterdam back in 2005. But will anyone nab a bottle after forgetting to pick up a bottle for a friend in the duty free!!?? Watch it to find out.


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