Tuesday, August 24, 2010
We've all seen it and some of you probably even got one in your stocking filler at Christmas last year, but now its back in 2010 acting CHEESE as ever with their new campaign ripping off Los del Río's "Macarena". Cheese and more cheese please.
This blanket with sleeves was snagged up by 20 million people during 2009, and while exact sales numbers are hard to come by, this novelty has turned out to be a recession hit. Why? The one thing we all did a lot in 2009 to save money was stay home, curled up on the couch - just like the Snuggie commercial. The Snuggie is proof that novelty, the right price point and timing can translate into big bucks and it did. Snuggie now comes in a range of new out of this world colors and designs! Not really. But you can be sure they will be laughing all the way to the bank with their new line and campaign! I guarantee it! It gets cold in Ireland and New York in winter. HEY. Stay warm with a Snuggie!
Posted by Alan Keane at 9:46 PM